EMAC Doctorol Colloquium May 2018

The annual conference of the European Marketing Academy (EMAC) is an annual forum for presenting and discussing marketing-related research projects. Prior to the 47th annual conference, the European Institute for Advanced Studies in Management (EIASM) and EMAC organised the 31st conference for PhD students in marketing. In early January I sent my entry to the EMAC Doctoral Colloquium (DC) and …

How I fell in love with R

The fun part of doing a PhD are the PhD courses. I didn’t realize this at the beginning, when they informed me that Vrije Universiteit obligates PhD candidates to obtain 30 credits. But by now (I have obtained 25 credits in 2 years time) I am very happy with this obligation. I have learned so much which I can not …

What is so interesting about cross-border e-commerce?

The topic of my PhD project is ‘how online selling and shopping across national borders in the business-to- consumer market is affected by differences between countries’. I have been an online cross-border shopper for many years now. First of all I prefer shopping via the Internet over physical stores. Not only for convenience reasons (not leaving the house, shopping at …

Why combining a PhD with raising children?

I’m often asked why I am doing a PhD while raising two children (currently age 5 and 7) and working as a lecturer. I don’t have a short answer. When working at ING I was able to participate in a master’s  program at Tilburg University. Unfortunately I wasn’t able to finish that program, as the bank started reorganizing and I …