Lecturing

Sjoukje has considerable experience in teaching and curriculum development. Teaching interests 1. Quantitative Research Methods 2. R 3. Cross-border e-commerce (as part of International Marketing) 3. Strategic Marketing Teaching Courses delivered (from 2014 onwards) 2018 Cluster- and regression Analysis, part of the minor Digital Marketing Analytics 2017 Marketing Insight Management, including quantitative and qualitative research, and the introduction of marketing …