Sjoukje Goldman is a researcher and senior lecturer in sustainable marketing within the Centre of Market Insights at the Amsterdam University of Applied Science. With a grant from the Netherlands Research Council (NWO), she is pursuing her Ph.D. at the Vrije Universiteit. As a researcher,  she works on three large projects. The first is on regenerative (climate-positive) business models, one of four research themes of the Centre of Economic Transformation and a collaboration between the Entrepreneurship and Digital Commerce professorships. The second is a project she initiated leveraging technology to enhance consumers' sustainable purchasing decisions. Finally, she expects to complete her P.hD. in cross-cultural marketing strategy in 2022. 

As a senior lecturer, she teaches sustainable business management in the professional master digital-driven business and sustainable marketing in the professional master global sustainable business management. Furthermore, she is part of developing a new professional master in economic transformation.