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Emerce live: No Going Back! (2021)
Tijdens Emerce live heb ik in een online presentatie gesproken over de start in cross-border e-commerce. Emerce schreef er het volgende over: https://www.emerce.nl/nieuws/emerce-ecommerce-steek-voorzichtig-grens-over
Shopping Tomorrow (2020)
De expertgroep Cross-border (E)-commerce heeft dit jaar onderzoek gedaan naar de gevolgen van de COVID-19-pandemie voor de internationale e-commercemarkt. De wereldwijde economie kreeg een forse dreun te verwerken. Zijn er alleen maar verliezers in deze wereldwijde crisis, door velen betiteld als de grootste uitdaging sinds de Tweede Wereldoorlog? Nou nee, er zijn ook bedrijven die…
Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets
International Small Business Journal (2020) Abstract In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared between e-retailers originating in both developed and emerging e-commerce markets….
Hoe klanten service robots gebruiken: Inzichten uit conversatiedata
Adformatie (2020) Hoe gebruiken klanten service robots in organisaties? Een onderzoek van het Centre for Market Insights van de HvA biedt inzicht. Door: Tibert Verhagen, Salematou Diallo, Arjanne Dekker, Sjoukje Goldman Link: https://www.adformatie.nl/digital-transformation-tech/hoe-klanten-service-robots-gebruiken
Cross-border ecommerce: van Nederland naar Duitsland
Emerce (2020) Rond 2022 koopt een vijfde van de wereldbevolking producten online over de grens. Consumenten krijgen steeds meer vertrouwen in buitenlandse aanbieders en Nederlandse webshops breiden uit naar grote buitenlandse e-commerce markten zoals in Duitsland. Samen met het Center for Market Insights, het onderzoekscentrum van Hogeschool van Amsterdam, onder leiding van Sjoukje Goldman en Alexander…
Keynote at the cross-border event 2019
On September 2018 I presented the results of the second part of our large scale research on the state of cross-border e-commerce in Europe. The focus of the keynote was the strategy e-retailers deploy as well as the success they have with these strategies. Via this page you can download the presentation (the page is…
EMAC Doctorol Colloquium May 2018
The annual conference of the European Marketing Academy (EMAC) is an annual forum for presenting and discussing marketing-related research projects. Prior to the 47th annual conference, the European Institute for Advanced Studies in Management (EIASM) and EMAC organised the 31st conference for PhD students in marketing. In early January I sent my entry to the…
How I fell in love with R
The fun part of doing a PhD are the PhD courses. I didn’t realize this at the beginning, when they informed me that Vrije Universiteit obligates PhD candidates to obtain 30 credits. But by now (I have obtained 25 credits in 2 years time) I am very happy with this obligation. I have learned so…
What is so interesting about cross-border e-commerce?
The topic of my PhD project is ‘how online selling and shopping across national borders in the business-to- consumer market is affected by differences between countries’. I have been an online cross-border shopper for many years now. First of all I prefer shopping via the Internet over physical stores. Not only for convenience reasons (not…
Why combining a PhD with raising children?
I’m often asked why I am doing a PhD while raising two children (currently age 5 and 7) and working as a lecturer. I don’t have a short answer. When working at ING I was able to participate in a master’s program at Tilburg University. Unfortunately I wasn’t able to finish that program, as the…