Sjoukje Goldman

Sjoukje Goldman is a researcher and senior lecturer in sustainable marketing within the Centre of Market Insights at the Amsterdam University of Applied Science. With a grant from the Netherlands Research Council (NWO), she is pursuing her Ph.D. at the Vrije Universiteit. As a researcher, she works on three large projects. The first is on regenerative (climate-positive) business models, one of four research themes of the Centre of Economic Transformation and a collaboration between the Entrepreneurship and Digital Commerce professorships. The second is a project she initiated leveraging technology to enhance consumers' sustainable purchasing decisions. Finally, she expects to complete her P.hD. in cross-cultural marketing strategy in 2022.

As a senior lecturer, she teaches sustainable business management in the professional master digital-driven business and sustainable marketing in the professional master global sustainable business management. Furthermore, she is part of developing a new professional master in economic transformation.

Degrees

• MSc., Marketing, Vrije Universiteit Amsterdam
• BSc., HRM, Noordelijke Hogeschool Leeuwarden
• Topic Master Thesis: The online cross-border shopping experience: drivers & barriers that affect consumers’ attitudes and purchase intentions when shopping for goods
• Topic Bachelor Thesis: Technische Kennis in Culturele Context: een onderzoek naar de impact van culturele verschillen op het HRM instrument beoordelingsgesprek in de gezondheidszorg van Namibië

Certificates

(part of the Ph.D. project)

• Structural Equation Modeling with Lavaan in R, Universiteit Gent
• Quantitative Research Methods using R, Vrije Universiteit Amsterdam
• Research Methods in Marketing and Management, European Institute for Advanced Management
• Advanced Academic Writing, Vrije Universiteit Amsterdam
• Cross-Cultural Research Methods, Tilburg University
• Global and Cross-Cultural Organization Research, Maastricht University
• Multileveling Modelling, Erasmus University

Teaching experience

Project experience