Biography

Sjoukje Goldman is a researcher and senior lecturer in sustainable marketing within the Centre of Market Insights at the Amsterdam University of Applied Science. With a grant from the Netherlands Research Council (NWO), she is pursuing her Ph.D. at the Vrije Universiteit. As a researcher, she works on three large projects. The first is on regenerative (climate-positive) business models, one of four research themes of the Centre of Economic Transformation and a collaboration between the Entrepreneurship and Digital Commerce professorships. The second is a project she initiated leveraging technology to enhance consumers' sustainable purchasing decisions. Finally, she expects to complete her P.hD. in cross-cultural marketing strategy in 2022.
As a senior lecturer, she teaches sustainable business management in the professional master digital-driven business and sustainable marketing in the professional master global sustainable business management. Furthermore, she is part of developing a new professional master in economic transformation.
Degrees
- MSc., Marketing, Vrije Universiteit Amsterdam
- BSc., HRM, Noordelijke Hogeschool Leeuwarden
- Topic Master Thesis: The online cross-border shopping experience: drivers & barriers that affect consumers’ attitudes and purchase intentions when shopping for goods
- Topic Bachelor Thesis: Technische Kennis in Culturele Context: een onderzoek naar de impact van culturele verschillen op het HRM instrument beoordelingsgesprek in de gezondheidszorg van Namibië
Certificates
(part of the Ph.D. project)
- Structural Equation Modeling with Lavaan in R, Universiteit Gent
- Quantitative Research Methods using R, Vrije Universiteit Amsterdam
- Research Methods in Marketing and Management, European Institute for Advanced Management
- Advanced Academic Writing, Vrije Universiteit Amsterdam
- Cross-Cultural Research Methods, Tilburg University
- Global and Cross-Cultural Organization Research, Maastricht University
- Multileveling Modelling, Erasmus University
Teaching experience
2021 – present
Assistant professor in the master Global Sustainable Business Management
2021 – present
Teacher developer in the master Economic Transformations
2021 – present
Teaching the elective course “Introduction to the scientific literature” in the Marketing bachelor
2018 – present
Assistant professor in the master Digital Driven Business
2009 – 2018
Amsterdam University of Applied Sciences, NetherlandsSenior lecturer, Strategic Marketing and Research in the bachelor Commercial Economics
Professional Experience in Research and Marketing
2014 – present
Amsterdam University of Applied Sciences, NetherlandsResearcher, Centre for Market Insights
2004 – 2009
ING, Amsterdam ,Netherlands,Senior Marketer
Project experience
2021 – present
Transforming to regenerative (climate-positive) business models
2021 – present
Change agent sustainability
2021 – present
Use technology to make sustainability and health aspects of products transparent to consumers
2014 – 2016
Research project: State of cross-border e-commerce in Europe
Link: www.cmihva.nl
2015 – 2018
Member of the cross-border expert group of Shopping Tomorrow
Cross-border bootcamp: www.cross-border-bootcamp.com Crossborder tool: www.cross-border-tool.com GO USA! Link: www.shoppingtomorrow.nl
2008
Teaching a masterclass in Marketing to Microfinance Institutions from seven Southern African countries
South Africa
2006
Market Research via Opportunity International
Mozambique
1994
Internship
Namibia