EMAC Doctorol Colloquium May 2018

The annual conference of the European Marketing Academy (EMAC) is an annual forum for presenting and discussing marketing-related research projects. Prior to the 47th annual conference, the European Institute for Advanced Studies in Management (EIASM) and EMAC organised the 31st conference for PhD students in marketing. In early January I sent my entry to the EMAC Doctoral Colloquium (DC) and in early March I was informed that my entry was accepted (68% rejection, so I took it as a compliment!). On Research Gate you can find my submission

My entry was assigned to the track marketing research for beginners. In this track I was accompanied by 11 fellow participants who also just started their promotion project. We all presented our work to three experts in the field:

Chairman: Kapil Tuli (Singapore Management University, Singapore)
Co-chair(s): Katrijn Gielens (UNC Kenan-Flagler Business School, USA)
Girish Mallapragada (Kelley School of Business, Indiana University (Bloomington))

And I got a lot of feedback! Simple, constructive and useful. I wrote the following two tweets about it:

On May 27: On June 8:
Presented the first work of my #phd @EMAC_2018 #doctoral #colloqiuim and received useful feedback to discus with my supervisors prof van Herk, @jweltevreden and @TibertVerhagen #phdlife Back to the drawing board after receiving feedback at the #doctoral #colloquium of #emac2018 #phd #phdlife #phdchat #marketingmodeling

The website of EMAC states: “The DC will be held in a collaborative, open and friendly atmosphere”, which is absolutely true. And the feedback that was given by the three experts was extremely useful. Did we change everything as they suggested? No, not entirely. But it did make us rethink our model and we made some changes in both the model as well as the story around it which makes it so much better than it was. I did learn a lot during the DS and met some wonderful people:

On May 29:

Group photo of the participants and chairs of the beginners’ track on marketing research @EMAC_2018 #EMAC2018

If you want to read my submission, please go to Research Gate: