Sjoukje Goldman

Tijdens Emerce live heb ik in een online presentatie gesproken over de start in cross-border e-commerce. Emerce schreef er het volgende over: https://www.emerce.nl/nieuws/emerce-ecommerce-steek-voorzichtig-grens-over 

De expertgroep Cross-border (E)-commerce heeft dit jaar onderzoek gedaan naar de gevolgen van de COVID-19-pandemie voor de internationale e-commercemarkt. De wereldwijde economie kreeg een forse dreun te verwerken. Zijn er alleen maar verliezers in deze wereldwijde crisis, door velen betiteld als de grootste uitdaging sinds de Tweede Wereldoorlog? Nou nee, er zijn ook bedrijven die…

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International Small Business Journal (2020) Abstract In this article, the impact of strategic orientations on the use of digital marketing tactics and, subsequently, on the international business performance of small electronic retailers (e-retailers) in cross-border electronic commerce (e-commerce) is analysed. Furthermore, these relationships are compared between e-retailers originating in both developed and emerging e-commerce markets….

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Are you searching for an inspiring speaker for your event? Are you looking for a speech about the state of cross-border e-commerce in Europe? Are you interested in findings from academic research about succes and failure in cross-border e-commerce? Sjoukje translates the most recent findings, both from applied research and academic research, into value for…

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Sjoukje has considerable experience in teaching and curriculum development. Teaching interests 1. Quantitative Research Methods 2. R 3. Cross-border e-commerce (as part of International Marketing) 3. Strategic Marketing Teaching Courses delivered (from 2014 onwards) 2018 Cluster- and regression Analysis, part of the minor Digital Marketing Analytics 2017 Marketing Insight Management, including quantitative and qualitative research,…

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