Lecturing
Sjoukje has considerable experience in teaching and curriculum development.
Teaching interests
1. Quantitative Research Methods
2. R
3. Cross-border e-commerce (as part of International Marketing)
3. Strategic Marketing
Teaching Courses delivered
(from 2014 onwards)
2018 Cluster- and regression Analysis, part of the minor Digital Marketing Analytics
2017 Marketing Insight Management, including quantitative and qualitative research, and the introduction of marketing research tools, such as Coosto, Similar Web and Tableau
2016 Cross-border e-commerce, as part of the module International Marketing
2014 Strategic and Operational Marketing Planning, preparing to write a Bachelor thesis
Bachelor student supervision research thesis
Graduated in 2017
European Cross-border E-commerce
A study on succes factors in cross-border e-commerce, conducted in 31 European countries
Anna Witsenboer
Marktonderzoek Cross_border E-commerce
Waarom gaan retailers wel of niet cross-border met hun online winkel?
Fatima el Ayachi
Geofencing
De invloed van locatie gebaseerde applicatie berichten op het bezoekersgedrag van consumenten
Dominique Roos
Collectieve webshops van winkelgebieden
Succes- en faalfactoren
Maite Bemelman
Collectief Online
Social Media gebruik door ondernemerscollectieven
Samira Imbouh
Graduated in 2016
Onderzoeksrapport
Website lokalisatie binnen de Europese Cross Border E-commerce markt
Paloma Bunck
Cross-border E-commerce
Research and Advice Report
Stephen Lubbersen
Graduated in 2015
Boris van Minnen
Bachelor student supervision marketing thesis related to cross-border e-commerce
Currently under supervision
Remco van der Have
Graduated in 2016
Werk aan de Muur & Cross-border Bootcamp
(Inter)nationale expansie mogelijkheden in beeld gebracht
Michou van Beek
Ukje & Cross-border Bootcamp
De implementatie van een marketingstrategie voor Ukje in de Duitse E-Commerce markt
Rasheeda Ilhabaks