Lecturing

Sjoukje has considerable experience in teaching and curriculum development.

Teaching interests

  1. Quantitative Research Methods
  2. R
  3. Cross-border e-commerce (as part of International Marketing)
  4. Strategic Marketing

Teaching Courses delivered

(from 2014 onwards)

2019

Business Economics & statistics

Part of the professional master Digital Driven Business

2018

Cluster- and regression Analysis

Part of the minor Digital Marketing Analytics

2017

Marketing Insight Management

Including quantitative and qualitative research, and the introduction of marketing research tools, such as Coosto, Similar Web and Tableau

2016

Cross-border e-commerce

As part of the module International Marketing

2014

Strategic and Operational Marketing Planning

Preparing to write a Bachelor thesis

Bachelor student supervision research thesis

Graduated in 2017

European Cross-border E-commerce
A study on succes factors in cross-border e-commerce, conducted in 31 European countries
Anna Witsenboer 

Marktonderzoek Cross_border E-commerce
Waarom gaan retailers wel of niet cross-border met hun online winkel?
Fatima el Ayachi

Geofencing
De invloed van locatie gebaseerde applicatie berichten op het bezoekersgedrag van consumenten
Dominique Roos

Collectieve webshops van winkelgebieden
Succes- en faalfactoren
Maite Bemelman

Collectief Online
Social Media gebruik door ondernemerscollectieven
Samira Imbouh

Graduated in 2016

Onderzoeksrapport
Website lokalisatie binnen de Europese Cross Border E-commerce markt
Paloma Bunck

Cross-border E-commerce
Research and Advice Report
Stephen Lubbersen

Graduated in 2015

Boris van Minnen