Promotiebeurs voor Leraren (2017) NWO

In cross-border e-commerce, electronic retailers (e-retailers) aim to extend their economic activities via the Internet beyond national borders. Unlike large companies, small and medium-sized enterprises (SMEs) are struggling with their international online expansions. This study investigates how both country characteristics and firm owner characteristics influence the success of SMEs in cross-border e-retailing. Through conducting a…

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Cross-border e-commerce: een wereld om te winnen (2016) Twinkle Magazine

Om de concurrentie het hoofd te bieden en om verder te kunnen groeien, zullen Nederlandse webwinkels de komende jaren meer moeten inzetten op crossborder e-commerce. Maar waar liggen vooral de kansen voor Nederlandse webwinkels in het buitenland? Twinkle Magazine 2016, Volume 12, issue number 9, Pages 58-61 Goldman, S., Weltevreden, J., Keuter, J. Link: https://twinklemagazine.nl/2016/11/wereld-te-winnen-voor-nederlandse-webshops/index.xml

Grenzeloos groeipotentieel (2016) Tijdschrift voor Marketing

Waarom kopen Nederlanders bij webwinkels in het buitenland? In 2014 bestelde de Nederlandse consument voor 250 miljoen euro aan kleding en schonen bij de Duitse webwinkel Zalando. Toch maken weinig Nederlandse retailers zich zorgen over buitenlandse concurrentie op internet. Terecht? Tijdschrift voor marketing 2016, volume 50, issue number 1/2, pages 42-45 Goldman, S., Heldoorn, R.,…

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Guest Speaker

Are you searching for an inspiring speaker for your event? Are you looking for a speech about the state of cross-border e-commerce in Europe? Are you interested in findings from academic research about succes and failure in cross-border e-commerce? Sjoukje translates the most recent findings, both from applied research and academic research, into value for…

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Lecturing

Sjoukje has considerable experience in teaching and curriculum development. Teaching interests 1. Quantitative Research Methods 2. R 3. Cross-border e-commerce (as part of International Marketing) 3. Strategic Marketing Teaching Courses delivered (from 2014 onwards) 2018 Cluster- and regression Analysis, part of the minor Digital Marketing Analytics 2017 Marketing Insight Management, including quantitative and qualitative research,…

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